MSC extend UK season for  MSC Virtuosa 

In another sign of the strength of the UK Cruise Market we hear today that MSC CRUISES EXTEND UK SEASON FOR MSC VIRTUOSA – the season will extend by a further month with the award winning* MSC Virtuosa now sailing from Southampton from 29^th April – 4^th November

MSC extends UK season a further month to November ’22

Following a great start to the year, MSC Cruises is announcing an extension to MSC Virtuosa’s ex-UK season, with the ship now set to perform 23 sailings between April and November 2022 from Sothampton.

MSC Virtuosa, arrives in the UK on the 29^th April and will do a selection of itineraries. From two night mini cruises taking in the popular St Peter Port, to 12 nights exploring the Baltics or 14 nights exploring the best beaches in the Western Med. The additional four cruises that have been added to the schedule will visit the Mediterranean taking in sights including Palma de Mallorca, East Atlantic visiting Portugal and Spain, a Canaries cruise perfectly placed for families to explore in October half term and a repositioning to Genoa to finish the season.

 
To maintain momentum and maximise current consumer interest MSC Cruises will be launching a TV ad campaign beginning in March. The advert creative will focus on ‘Only the sea’ and the unique experiences that a holiday with MSC Cruises can provide. The campaign will run for 1 month and will be featured across major TV networks ITV, Channel 4 and SKY as well as VOD (video on demand).

Of the commitment to the on-screen campaign Mr Paradiso said ‘It’s been a challenging few years for everyone but as an industry we have done everything we can to keep sailing for our customers. Through bookings and enquiries our customers are demonstrating that they want to set sail on cruise holidays so we owe it to them, and all our agent partners to show what cruises are available and generate excitement around holidays for 2022. A TV campaign on a large scale is the perfect way to do this.’

This announcement follows the news that MSC Bellissima will offer additional 7-night cruises calling Dubai, Abu Dhabi and Sir Bani Yas in the United Arab Emirates and Doha in Qatar, from 2 April through to 25 June. MSC Bellissima will finish her planned Red Sea itineraries homeporting in Jeddah, Saudi Arabia on 26 March and then move to the Arabian Gulf taking over from MSC Virtuosa from 2 April.

Whilst MSC Virtuosa will sail from the UK in 2022 the cruise line has announced that all 19 of it’s fleet will be at sea for Summer 2022. This number will increase to 21 ships by the end of the year as the line adds MSC Seascape, sailing the Caribbean and MSC World Europa which will initially be deployed in the Middle East. 

We’re big fans of the MSC Brand here at Cruise Addicted and are thrilled to see them demonstrating such confidence in the UK market !

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