Category Archives: Expedition Cruising

According to market research conducted for Seaborn by Grace Creative, these decision makers are mainly a women over 50, who apparently make 87% of travel decisions. “They are in a transition period when they can own, reinvent, and follow their passions for their next act. And they have the resources to do it,” said Jennifer Nottoli, Managing Director of Grace Creative. “Our goal with Seabourn’s ‘This Is Your Moment’ campaign is to speak to those women authentically and resonate with their passions, either for themselves or with their partners, as they enter midlife and beyond.”